The richest people in the world are startup founders. But how much does the average startup founder actually make? In this video, I share the real data collected from a study of almost two hundred founders in the US
A startup founder makes money in two ways, the first is a salary, and the second way is equity. Of course the upside is all in the equity for what the company could be worth in the future if it becomes the next Tesla. We’ll look at each piece in turn.
Startup founders are in kind of an awkward position when it comes to their pay. Early on, founders have control over how much they pay themselves, but of course the company has limited runway, so founders also don’t want to increase the burn of their startup too much. Because it’s a difficult balance, I’m commonly asked by startup founders how much they SHOULD pay themselves, and I think there’s many also people who are just curious about this as well.
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